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Thread: Rating sent by Tapatalk

  1. #1
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    Rating sent by Tapatalk

    An amusing expose hidden behind the WSJ pay wall, but excerpted by Don Surber:

    Death spiral TV news lies to fool advertisers
    The Wall Street Journal just accused major television networks of using deception to goose ratings that include deliberately misspelling[.]
    Quoting the WSJ:
    Boosting TV ratings is easy for networks that don’t mind playing dumb.

    In a game largely sanctioned by TV-ratings firm Nielsen, television networks try to hide their shows’ poor performances on any given night by forgetting how to spell.

    That explains the appearance of “NBC Nitely News,” which apparently aired on the Friday of Memorial Day weekend this year, when a lot of people were away from their TVs. The retitling of “NBC Nightly News” fooled Nielsen’s automated system, which listed “Nitely” as a separate show.

    Hiding the May 26 program from Nielsen dramatically improved the show’s average viewership that week. Instead of falling further behind first-place rival “ABC World News Tonight,” NBC news narrowed the gap....
    NBC News said it broke no rules. “As is standard industry practice, our broadcast is retitled when there are pre-emptions and inconsistencies or irregularities in the schedule, which can include holiday weekends and special sporting events,” a show spokesman said.

    The network needn’t feel defensive. ABC took its own ratings mulligan seven times during the 2016-17 season with “Wrld New Tonite.” CBS misspelled “The CBS Evening News” as the “CBS Evening Nws” 12 times this season.

    “It’s a little bit of gamesmanship,” said Bill Carroll, a veteran TV industry consultant. “It’s a practice that happens with a wink and a nod.”
    Ah, no problem!

    The WSJ's brief is that the advertisers are being scammed, but so are viewers, I'd say.

    Deliberate typos to prevent searches is nothing new of course. The Christmas Eve Obamacare bill had them, for example.

    Cavlinb-all is pretty hard to find if you're searching for Calvinball, which is where these games should be filed.

  2. #2
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    I've heard of this practice. I guess it's just another example of fraud. You can't trust journalism, academia, scientific peer review, the FDA, NOAA, etc.

    A list of non-corrupt organizations and authorities would be a lot shorter to compile.

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    .

    "The fundamental driver of Western civilization is the agreement that objective reality exists, that people of goodwill can perceive it and that other people will change their views when presented with the facts of the matter."

    ~ From Churchill and Orwell: The Fight for Freedom by Thomas E. Ricks

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    Quote Originally Posted by Billy Jingo View Post
    And wait for the Red Cross
    __________________________________________________ __________________________________________________ _________
    May fordings never be too deep, And alders not too thick; May rock slides never be too steep And ridges not too slick.
    And may your bullets shoot as swell As Fred Bear's arrow's flew; And may your nose work just as well As Jack O'Connor's too.
    May winds be never at your tail When stalking down the steep; May bears be never on your trail When packing out your sheep.
    May the hundred pounds upon you Not make you break or trip; And may the plane in which you flew Await you at the strip.
    -Seth Peterson

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    Here's the alternative narrative from my neck of the woods (this happens about 3 times a year now):

    Storm (insert cutesy name) may veer south/north possibly causing whiteout conditions for areas above 6,000 ft in elevation. CDOT is advising residents to select the least attractive child for possible Donner Conditions. Governor (name) has declared a state of emergency. All businesses, schools, and government offices will be closed. All bars and strip clubs will maintain normal hours.

    We expect Storm (name) to be .the worst storm Colorado has experienced since last March. Stay tuned for updates provided by whatever young and attractive junior reporter we can position next to an icy highway curve.

    (Four hours later.)

    Storm (name) looks like it may have bypassed the Front Range. However, conditions are still treacherous on those slightly wet off-ramps and viewers have told us that people wearing glasses may still be experiencing 'lens impairment' from the 10 mph drizzle. Folks, just stay inside. Back to you, Ron.

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    Quote Originally Posted by Gingersnap View Post
    Here's the alternative narrative from my neck of the woods (this happens about 3 times a year now):

    Storm (insert cutesy name) may veer south/north possibly causing whiteout conditions for areas above 6,000 ft in elevation. CDOT is advising residents to select the least attractive child for possible Donner Conditions. Governor (name) has declared a state of emergency. All businesses, schools, and government offices will be closed. All bars and strip clubs will maintain normal hours.

    We expect Storm (name) to be .the worst storm Colorado has experienced since last March. Stay tuned for updates provided by whatever young and attractive junior reporter we can position next to an icy highway curve.

    (Four hours later.)

    Storm (name) looks like it may have bypassed the Front Range. However, conditions are still treacherous on those slightly wet off-ramps and viewers have told us that people wearing glasses may still be experiencing 'lens impairment' from the 10 mph drizzle. Folks, just stay inside. Back to you, Ron.
    The growth of the Internet will slow drastically, as the flaw in “Metcalfe's law”–which states that the number of potential connections in a network is proportional to the square of the number of participants–becomes apparent: most people have nothing to say to each other! By 2005 or so, it will become clear that the Internet's impact on the economy has been no greater than the fax machine's.

    ~ Paul Krugman, 1998

  10. #7
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    I'm confused. Is Tapatalk misspelling the names of the shows?

    "What we have is something that is very, very, incredibly well-crafted."
    -President Donald J. Trump

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    Quote Originally Posted by Billy Jingo View Post
    ...hurricane pic thing
    Are you saying all those people in New Orleans a few years ago did not trust the media? That's racist.

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    Quote Originally Posted by JB View Post
    Are you saying all those people in New Orleans a few years ago did not trust the media? That's racist.
    No. But apparently, the NOAA lies to Coloradoans. Coloradites? Coloradians? Coloraditarians? Colonoscopies?
    .

    "The fundamental driver of Western civilization is the agreement that objective reality exists, that people of goodwill can perceive it and that other people will change their views when presented with the facts of the matter."

    ~ From Churchill and Orwell: The Fight for Freedom by Thomas E. Ricks

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    Quote Originally Posted by Billy Jingo View Post
    No. But apparently, the NOAA lies to Coloradoans. Coloradites? Coloradians? Coloraditarians? Colonoscopies?
    I don't know about the NOAA, but local broadcasters trumpet hysteria about every cumulus cloud to juice ratings. "The storm of the century!!1!" etc.

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